The house of Valentino is based in the heart of Rome, the Eternal City, and expresses a point of view on the contemporary world using history as a playground and the Atelier as a place that produces both beauty and thought. The story began in 1960, but 2016 marks a new beginning, under the Creative Direction of Pierpaolo Piccioli. A new set of values, that are both of the moment and faithful to its heritage, are created: grace and delicacy, both as an attitude and as a silhouette; a celebration of individuality; emotional beauty; the blending and merging of different languages. Valentino eyewear collection conveys the values of the Maison and the mastery of couture. The culture of Couture and the rituals. Couture as a field where the processes remain traditional and unique but at the same time gives the possibility of experimentations.